Bubba Wallace’s First Win Shines Light On Michael Jordan’s Impact On 23XI Racing Team ‘It Is Our First Win, And Hopefully There’s Many More To Follow. We’ve Just Gotta Keep Going.’

After the celebration in Talladega victory lane following Bubba Wallace’s landmark achievement last week, there was the after-party. Never mind that everybody on the 23XI Racing team had to be back at the shop in the morning. It was his first Cup Series victory and Wallace just wanted to surround himself with the people who had made his rainy day in the sun possible. Once the 23XI team returned to…

October 12, 2021

LaMelo Ball’s Confidence And Star Quality Ignite Charlotte Hornets The 2020-21 Rookie Of The Year’s Confidence And Ballhandling Give High Hopes To The Hornets For The Upcoming Season

In 1984, the Chicago Bulls added a young star named Michael Jordan who was not only an electric scorer but also a box-office draw with his memorable swag and an air of confidence. For years, the Jordan-owned Charlotte Hornets have been looking for a superstar with the ability to bring that same energy to his franchise. And perhaps the Hornets finally found it in LaMelo Ball, the 2020-21 NBA Rookie…

October 6, 2021

Behind The Brand Power Of The ‘Space Jam’ Franchise As The Highest-Grossing Basketball Movie Of All Time, Nike’s Involvement Was Only To Be Expected

August 20, 2021

During the 1992 and 1993 Super Bowls, Michael Jordan and Bugs Bunny first crossed paths with each other in a series of ads. The idea from Nike’s longtime advertising agency Wieden+Kennedy was to pair “the two biggest stars in the world” at the time: Air Jordan and “Hare” Jordan. Building on the success of those ads, Jordan’s agent, David Falk, furthered conversations with Warner Bros. studios with a larger vision…


The Most Impactful Sneakers In The History Of USA Men’s Basketball From Barcelona To Tokyo, Team USA Has Been Lacing Up Olympic Heat For Decades

August 11, 2021

Ever since NBA players first participated in the Olympic Games nearly 30 years ago, the global stage has not only helped to grow the game of basketball, it has also served as a launchpad for some of the industry’s most iconic sneakers and technologies. Once Michael Jordan draped an American flag over his right shoulder to obstruct the logo on the team’s Reebok warmups during the 1992 gold medal ceremony,…


Bucks Minority Owner Valerie Daniels-Carter: From HBCU To NBA Finals The Milwaukee Native Is One Of Just Three Black Female Minority Owners In The NBA

July 16, 2021

MILWAUKEE – Valerie Daniels-Carter, a minority owner of the Milwaukee Bucks, has been a sports fan all her life. Growing up on the northside of Milwaukee, Daniels-Carter was coming of age right around the time the hometown Bucks drafted a 7-footer out of UCLA named Lew Alcindor. In 1971, Alcindor (now Kareem Abdul-Jabbar) led the Bucks to their lone NBA championship in franchise history, which Daniels-Carter calls an “electrifying time”…


‘We Don’t Take This For Granted’: The Black Women Reppin’ The Jordan Brand In The WNBA A Roundtable Discussion With The Members Of The Largest Collective Of Jumpman Endorsees In The History Of Women’s Basketball

June 21, 2021

In late May, a first look at the latest Air Jordan silhouette surfaced on social media. But it didn’t come from the Jordan Brand’s official @Jumpman23 handle, or even one of the brand’s NBA athletes in the playoffs. While in Germany, preparing to compete in a FIBA 3×3 Olympic-qualifying tournament, 23-year-old women’s basketball star Satou Sabally received a box featuring the Air Jordan 36 and didn’t hesitate to show off…