Francisco Lindor’s Journey From Puerto Rican Prodigy To MLB’s Only Latino With A Signature Shoe After His Parents Had To Buy His Childhood Cleats On Layaway, The Mets Shortstop Now Has His Own Shoe

Long before Francisco Lindor became “Mr. Smile,” the Major League Baseball star with colorful hair and undeniable swag, people in his hometown of Caguas, Puerto Rico, knew him as a talented, but shy young player called “Paquito.” Lindor is now 27 and has a 10-year, $341 million deal with the New York Mets, the richest contract ever for a shortstop. But he proudly remembers his modest upbringing in Caguas. He…

September 23, 2021

How Aleali May Became The Queen Of Air Jordans Behind The 29-Year-Old Designer’s Journey With The Jordan Brand To Her Latest Collaboration – The “Fortune” Air Jordan 14

August 20, 2021

Aleali May has made a habit of writing out any and all aspirations that pop into her mind. The 29-year-old model, stylist and fashion designer from South Central Los Angeles, even has a name for the random thoughts she jots down. “Manifestations,” she calls them, in hopes they ultimately materialize. “After I write my manifestations, I always sign the bottom and put the date,” said May via Zoom in early…


The Most Impactful Sneakers In The History Of USA Men’s Basketball From Barcelona To Tokyo, Team USA Has Been Lacing Up Olympic Heat For Decades

August 11, 2021

Ever since NBA players first participated in the Olympic Games nearly 30 years ago, the global stage has not only helped to grow the game of basketball, it has also served as a launchpad for some of the industry’s most iconic sneakers and technologies. Once Michael Jordan draped an American flag over his right shoulder to obstruct the logo on the team’s Reebok warmups during the 1992 gold medal ceremony,…


‘We Don’t Take This For Granted’: The Black Women Reppin’ The Jordan Brand In The WNBA A Roundtable Discussion With The Members Of The Largest Collective Of Jumpman Endorsees In The History Of Women’s Basketball

June 21, 2021

In late May, a first look at the latest Air Jordan silhouette surfaced on social media. But it didn’t come from the Jordan Brand’s official @Jumpman23 handle, or even one of the brand’s NBA athletes in the playoffs. While in Germany, preparing to compete in a FIBA 3×3 Olympic-qualifying tournament, 23-year-old women’s basketball star Satou Sabally received a box featuring the Air Jordan 36 and didn’t hesitate to show off…


LeBron James To Debut The Nike LeBron 19 In ‘Space Jam: A New Legacy’ ‘This Is The First Time We’ve Ever Really Debuted A Shoe In A Movie’

June 8, 2021

LeBron James’ summer will look a little different this year after he exited the playoffs in the opening round, marking an early end to the Los Angeles Lakers’ 2020 title defense. In the 18th campaign of his NBA career, he missed more games with a high-ankle sprain – 26 – than he ever has in a single season. But the NBA superstar actually has a new team. “I’m gonna let…


Trae Young’s Surprising Signature Sneaker Debut The Hawks Guard Wasn’t Scheduled To Play In His New Kicks For Months – But He Couldn’t Wait

June 2, 2021

As he dribbled three times to his right in the waning seconds of his very first playoff game 10 days ago, Trae Young released an arcing floater with just 0.9 seconds on the clock to seal the Atlanta Hawks’ opening-round win against the New York Knicks. The shot silenced a rowdy crowd at Madison Square Garden, where the Knicks were hosting their first playoff game since 2013. The most unexpected…